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	<title>Martin Kojnok</title>
	<link>http://martinkojnok.com/blog</link>
	<description></description>
	<lastBuildDate>Thu, 05 Jan 2012 22:53:18 +0000</lastBuildDate>
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		<title>Teaching Assistant</title>
		<description><![CDATA[Martin is proud to have tutored and assisted Hunter Lovins, Gil Friend, Dwight Collins and the Presidio Graduate School in their Fall 2009 and Spring 2010 courses: Principles of Sustainable Management and Implementation of Sustainable Business.]]></description>
		<link>http://martinkojnok.com/blog/2011/07/06/teaching-assistant/</link>
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	<item>
		<title>For the Love of All that is Decent.</title>
		<description><![CDATA[How decent are the operations of your organization and who knows about it? This is the foundational question of today&#8217;s new marketing strategies in sustainability. Where decency is of course a subjective word attached to morality, the number of consumers is growing that care just as much about their own economic, environmental, and social security [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/07/06/for-the-love-of-all-that-is-decent/</link>
			</item>
	<item>
		<title>Print Production is Dead.</title>
		<description><![CDATA[Whether you&#8217;re a boutique agency or part of one of the big four holding companies, one thing rings true: The work-mix has changed. Since the nineties, more and more communications have found their way online and obviously the media strategies for communicating with customers has shifted drastically. From banner ads, to email, to Twitter, agencies [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/07/06/print-production-is-dead/</link>
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		<title>All Web-To-Print is Not The Same</title>
		<description><![CDATA[Since we all got desktop printers at home, printing for many has become so ubiquitous and click-done that the perception is that commercial, large-scale print manufacture simply happens at the push of a button. “Why does it look one way on my LCD monitor under blue fluorescents than when it’s printed?” “What the hell do [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/07/06/all-web-to-print-is-not-the-same/</link>
			</item>
	<item>
		<title>Level-Headed Leadership</title>
		<description><![CDATA[A rapidly growing Saatchi &#38; Saatchi S (formerly Act Now Productions) needed a leader to support scaling from 10 employees to 50 over a 2-year period. In that time I managed contract profitability and delivery; developed and executed new product offerings combining branding and sustainability strategy for Frito-Lay and NBC Universal; served on the senior [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/06/30/feature-4/</link>
			</item>
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		<title>Flawless Program Management</title>
		<description><![CDATA[Intel hired Saatchi &#38; Saatchi S as the program management partner for their largest annual brick &#38; mortar retail sales education program involving six major electronics retail chains across the US and Canada. Acting as the primary client contact, I managed 10 Intel vendor partners to create and produce all aspects of the program including [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/06/30/feature-3/</link>
			</item>
	<item>
		<title>Operations Improvement</title>
		<description><![CDATA[Both Saatchi &#038; Saatchi S and Publicis Dialog needed a consistent framework for executing client work. While at both I developed role architecture; project planning and execution methodology; escalation processes; resource requirements and leveling tools; risk and opportunity assessments; estimate versus actual comparisons. I was an integral part of providing training and managing change while [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/06/30/feature-2/</link>
			</item>
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		<title>Big Production Management</title>
		<description><![CDATA[Sprint hired Publicis Dialog as the agency partner to create and produce the multi-vertical B2B announcement of the Sprint and Nextel merger. I managed a $2.5mm production budget for enterprise, medium, and small business sub-campaigns. The creative I produced won several awards including quite a few local and regional Addys. The campaign included full procurement [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/06/30/feature-1/</link>
			</item>
	<item>
		<title>1,300,000 Employees Trained</title>
		<description><![CDATA[Oversaw Wal-Mart employee engagement program, training 1.3mm employees. Saatchi &#38; Saatchi S was in need of operational management for their largest sustainability training to date—spanning across Wal-Mart throughout the US and Canada. I managed resources, schedule, budget, client and the development of award-winning communications in support of this $5mm program. The program itself resulted in [...]]]></description>
		<link>http://martinkojnok.com/blog/2011/01/04/1300000-employees-trained/</link>
			</item>
	<item>
		<title>Community Built Brands and Twitter</title>
		<description><![CDATA[I read Guy Kawasaki’s Blog occasionally and he’s been going off about Twitter and AllTop for a while. There’s a connection between Community Built Brands, Product/Service/Idea Evangelism, and Twitter I found interesting. Below’s a small excerpt from his Using Twitter as Twool post: Make it easy to tweet on your behalf. Twitterfeed is a service [...]]]></description>
		<link>http://martinkojnok.com/blog/2009/01/13/community-built-brands-and-twitter/</link>
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