I read Guy Kawasaki’s Blog occasionally and he’s been going off about Twitter and AllTop for a while. There’s a connection between Community Built Brands, Product/Service/Idea Evangelism, and Twitter I found interesting. Below’s a small excerpt from his Using Twitter as Twool post:

Make it easy to tweet on your behalf. Twitterfeed is a service where any RSS feed can automatically appear as your own tweets. Bloggers do this, for example, so that their blog posts automatically appear as their tweets.

I took it to the next level by asking Mario Menti, the Twitterfeed creator, to make a special webpage where people could sign up to allow us to automatically post Alltop news as their tweets (click here if you’d visit the webpage). Approximately 177 people did so.

I want to make sure you understand what this means: 177 people agreed to repost all Alltop news as their own tweets. This took automated tweeting to a historical new high—or low depending on who you asked.

Then my new book, Reality Check, came out, and I made an offer of a free copy of it to anyone who signed up for the Alltop Twitterfeed. Another 280 people signed up—bringing the total to approximately 450 people.

We counted, and these 450 people had a total of 140,000 followers. This meant that whenever we announced a new topic, the 140,000 followers of 450 people received notification. These 450 people had followers in common, so their tweets didn’t reach 140,000 different people (see next section), but this was the Mother of Retweeting.

Right about now you should be asking yourself, “Why would people help Guy like this?” The answer is that these Alltop evangelists see spreading the news about Alltop as a service for their followers. They believe that Alltop’s information is good and useful and will help their followers access information on the web. Thus, the primary motivation is not a $30 book, but the satisfaction of helping others. This is a very important lesson: people must believe that what you’re marketing is great for their followers, and they must trust you. Here’s a guideline for creating something great. Here’s how to build trust. Here’s a complete explanation of evangelism.