If you have any penchant for business, or even if you don’t, take a look at Blue Ocean Strategy by Kim and Mauborgne. It provides a fascinating perspective on competition and how one can break through conventional definitions of the market (or paradigm) around them. I’m a big fan of anything that allows us to view things from a different perspective and pushes us to define—and challenge—conventional boundaries.

Blue Ocean Strategy does just that by suggesting methods of definition of particular domains and analyzing which characteristics can be minimized and which can be amplified in order to create—what the authors refer to as “uncontested marketspace.”

Truly worthy of the national bestseller’s list, Blue Ocean Strategy further promotes principles and tools to be able to create conversational discourse about new definitions of domains so they are relative to current situations. I find this fascinating for the business thinker as well as for the ordinary Joe perhaps conflicted by their own stasis or direction.